Why The **** Won’t They Execute My Strategy?
Presented by Lee Crumbaugh
and Loraine Huchler
Over 60% of IMC USA members list strategic planning as a core competency.
Lee Crumbaugh, National President of the Association for Strategic Planning (ASP)andLoraine Huchler, National Chair of the Institute of Management Consultants (IMC USA)discuss the intersection of strategy and management consulting. Explore the many reasons why your strategic plan doesn’t automatically translate into results. Learn to identify the traps and early warning signs that compromise implementation and listen to other-peoples’-experience on methods to increase the likelihood of success for your client.
Whether you are an experienced strategy professional, a seasoned consultant or on the steep part of the learning curve, this session will give you insights and a specific understanding of reducing risk when consulting in strategy, exposure to a rich source of expertise and thinking about strategy and information about other resources: books, tools, organizations and certifications.
This discussion, sponsored jointly by IMC USA and ASP, is the first effort in this newly-formed relationship.
About The Presenters
Lee Crumbaugh, SMP, President, Forrest Consulting serves as President of the Association for Strategic Planning.
In his consulting practice, Lee has delivered management counsel,effective planning, and winning marketing, communications and businessdevelopment programs to companies, associations and non-profit organizations in 50 industries and business segments. He founded Forrest Consulting in 1988 and led it for eight years.After 15 years in senior roles, he re-opened the firm in 2011.
Lee earned his MBA, marketing management, finance emphasis, at the University of Chicago Booth School of Business, and his BS, journalism, at the University of Illinois, Urbana-Champaign. Lee is among the first 50 professionals to earn the Association for Strategic Planning's Strategic Management Professional certification. He is a member of the International Association of Facilitators and the Social Media Club. He is author of AHEAD: Strategy is the road to a better future and publishes on LinkedIn Pulse.
Loraine Huchler, P.E., CMC®, President, MarTech Systems, Inc., serves as Chair and CEO of theInstitute of Management Consultants USA.
In her consulting practice, Loraine advises clients on methods to identify and manage risk in their operations – specifically in water-related utilities in manufacturing such as refineries, power plants and paper mills.
Loraine earned her BSChE from the University of Rochester, Rochester, NY and holds a professional engineering license in the state of New Jersey. She is a life member of the Society of Women Engineers (SWE) and a member of the American Institute of Chemical Engineers (AIChE) and the National Association of Corrosion Engineers (NACE). Her awards include SWE’s Entrepreneur of the Year Award and Distinguished New Engineer as well as Top Fifty Women in Business, NJ Biz Journal and the Chair Award from IMC USA. She current serves on the editorial advisory board for AIChE’s journal, CEP.
What our Attendees said!
I’m grateful for the invitation and such a rich event today. I look forward to future events!
-- John Fennig, ASP
I’m surprised how well the communications platform worked. Kudos.
-- Patrick Mulvey
Good format with two presenters and having the interactive portion. A good example of how IMC and ASP can leverage this type of event. Thank you all for organizing this.
-- Eric Denniston