What Are You Known
How building a distinct point of view and reputation can get you on your prospects’ radar
A Pre-Recorded Webinar for you to enjoy at your leisure
Are you a consultant who is just starting out who needs to
find prospects? Or are you an experienced consultant who has found prospects,
built your referral pipeline, but now find your referral sources are gone? Perhaps
the colleagues and clients who referred you have retired, or their companies
have been bought by larger firms that don’t need your services.
Maybe you’ve tried to do some prospecting on your own. You’ve
tried calling or emailing prospects and they don’t respond. You might as well
be invisible – these prospects barely know you exist, much less want to take a
call from you.
We all know that people prefer to buy professional services
from other people, not companies. But how do you grab the attention of
prospects so that you can sell to them?
In this interactive session, we will discuss how developing
a distinct point of view and reputation can help you attract and build relationships
with prospects so that you can then turn them into clients.
The four steps that prospects must complete
before they are willing to buy from you.
Why your reputation probably isn’t what you
think it is – and what you can do to improve it.
How you can define your distinct point of view
so that prospects will recognize your value.
How to establish deeper relationships by connecting
with what matters most to your prospects and clients.
Our presenter –
Loraine Kasprzak is a Certified Management Consultant and
managing director of Advantage Marketing Consulting Services, LLC. Through her Consultant’s Marketing
Mentor© program, she helps consultants gain visibility and build
relationships that grow their businesses.
Loraine attributes much of her practice’s
success to her involvement in IMC. She is the past Executive Editor for the IMC
USA’s Connector newsletter and was a
long-time board member and certification chair for the IMC New Jersey chapter.
Loraine blogs about social and traditional
marketing for small business at The Marketing Advantage (www.advantage-marketingblog.com). She writes the Career Corner column for Chemical
Engineering Progress (CEP) magazine and authored its popular social media