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Introduction to Consulting - A Pre Recorded Webinar

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Introduction to Consulting

A prerecorded webinar for you to enjoy at your leisure. 


This course contributes to the requirements for CMC certification with the Core Competency focus area of Business Understanding, Early Level
 $29 for IMC USA Members, $79 for non-Members



 This session discusses the characteristics and skills required to succeed in consulting. It will address, at a high level, some of the options available for entry, some of the risks, some of the pitfalls, and some of the rewards of a consulting practice. It will also talk broadly about some of the basic processes like determining a niche (vertical – industry specific or horizontal – discipline specific), importance of image, defining geography to be served and  identifying prospects, and requirement of client service

This session will be most beneficial to men and women who are considering a career in consulting or have recently begun a practice.


Edward Stone


Edward Stone was President of the Association of Management Consultants when it merged into IMC. He has served as national Chair of IMCUSA and represented IMCUSA at ICMCI meetings in Capetown, South Africa and Goa, India. He has chaired the IMC National Meetings in Newport Beach in 1990 and Seattle in 1992.

Edward Stone began his practice of marketing consulting and market research in 1976, it grew to a firm of 7 with a broad clientele of nationally known Fortune 100 clients. He sold the business in 2004 and retired in 2006.

Edward Stone has presented programs at a minimum of 20 IMC National Meetings and Western Confabs and recently was very engaged in the development and presentation of the IMCDFW 24-hour, 6-week QuickStart program earlier this year.

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