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How to Create a Book Proposal - A Pre-recorded Webinar

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"How to Create a Book Proposal"

Presented by Lynda McDaniel

and Virginia McCullough

A prerecorded webinar for you to enjoy at your leisure

 This course contributes to the requirements for CMC certification with the
Core Competency focus area of Consulting Skills and Tools, Advanced level

$29 for IMC USA Members, $79 for non-Members


A book proposal is essential for marketing a book to agents and publishers, but it’s equally valuable for those self-publishing. You’ll learn the key components that help you create a powerful book proposal package. In addition, your book proposal will do double duty as an easy-to-use planning and organizing tool that boosts productivity and helps you start your book fast and stay on track to finish strong.

We will show you how to:     

  • Build a working chapter outline—your book’s GPS
  • Organize content into manageable chunks
  • Identify places to plunge in and start your first draft
  • Crystallize your book’s premise and promise
  • Turn the proposal into a productivity-boosting tool 
  • Discover and fill gaps in research and information
  • Study the competition to find your niche and market-segment edge
  • Define your primary readers and discover your secondary markets
  • Develop strategies to target literary agents and traditional publishers 
  • Write a bang-up bio to use in your proposal, Web site, and more
  • Create your promotion plan—and keep adding to it


 Lynda McDaniel

Lynda McDaniel, founder of the Association for Creative Business Writing, brings more than 25 years of writing, teaching, and learning to her coaching. Lynda has written 1,000 feature articles for major publications, and she is the author of twelve books, including her award-winning Words at Work, which took top honors from the National Best Books Awards. Lynda has helped her clients write dozens of books as well as hundreds of articles and blogs and other business writing. Her clients and students hail from organizations such as Microsoft, Visa, The Boeing Company, Visa, Citibank, U.S. Small Business Administration, and the University of Washington.


Virginia McCullough

Virginia McCullough has enjoyed a long career as writer, ghostwriter, and book writing coach. As a ghostwriter, Virginia has written eleven books for neurologist and smell and taste specialist, Alan R. Hirsch, M.D., including "What Flavor is Your Personality" and "How to Tell if Your Teenager is Lying."

Over the last three decades, Virginia has written or "rewritten” well over 100 books—and edited many more—for consultants, doctors, therapists, business owners and leaders, professional speakers, and other individuals with compelling stories to tell. Her clients have signed contracts with McGraw Hill, Warner Books, Simon Schuster, Sourcebooks, and other  major publishers and have appeared on "Oprah,” "The Today Show,” 20-20,” "Dateline," and programming on the Discovery Channel, TLC, CNN, and MSNBC and NPR, among others.

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