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Social Media for High Growth Firms - A Pre-recorded Webinar

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Price: $200.00
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Description

Leveraging Online Platforms to Create Business, Increase Profit

Social Media for

High Growth Firms

Presented by William Newman and Jennifer Zink

This course contributes to the requirements for CMC certification with the Core Competency focus area of Business Understanding, Advanced Level

 $89 for IMC USA Members, $200 for non-Members
  For the Three-Webinar Series
  • Learning to Leverage the Social Niche for your Business

  • Building a Social Media Strategy That Integrates and Enhances Marketing Programs

  • Evaluating and Managing your Social Media Programs

 

Mr. Newman brings 25 years of experience in strategy and operations planning across multiple industry sectors.  He is a Certified Management Consultant since 1995 and has led several consulting practices at Booz & Company, DMR Consulting, KPMG BearingPoint, and Grant Thornton.  Mr. Newman is a trained SA-8000 social accountability consultant since 1999 and Social Fingerprint coach and trainer since 2011.  He is a graduate of the Henry Samueli School of Engineering at UCLA, and received his master’s degree (MBA) at the Conrad L. Hilton School of Business at Loyola Marymount University.  He is a member of the adjunct faculty at Northwood University, a participant in theUniversity of Oregon Sustainability Leadership Program, and a member of the McKinsey QuarterlyExecutive Panel.  Mr. Newman is based in Detroit.  You may follow him on Twitter (william_newman).

 

Jenny Zink serves as a Senior Manager for Newport Consulting Group in its Market Growth and Entry service, with a specific concentration on marketing communications, market strategy, and social media campaign approaches.  Her professional work for a large scale technology implementation firm, KPMG/BearingPoint, laid the basic foundation for her career in marketing and her specialization.  It was here that she joined the marketing team of this organization and found her true passion; using a mix of digital and traditional mediums to reach target markets and drive return on investment.           

Jenny has been highlighted in BusinessWeek magazine as an up and coming work-from-home employee.  She was also awarded the Silver Beacon Award for her work to drive return on marketing investment ROMI at one of BearingPoint’s biggest tradeshows. Jenny Zink received her Bachelor’s Degree in Management Information Systems from California State University, Chico.   Ms. Zink holds an MBA in Marketing, which she received from Bellevue University. Ms. Zink makes her home in Northern California.  You may follow Jenny on Twitter (@tazzyd007).

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