Location:

The Lakes Golf Course
& Driving Range
400 S. Sepulveda Blvd
El Segundo, CA 90245

RSVP by Wednesday, September 5, 2012 to reserve your place, to jenb@newincite.com

Cost: $22 for IMC members. $27 for non-members.

Please make check payable to IMC

About the LAX-Area
Breakfast Meetings

The LAX-Area Breakfasts
occur normally on the
1st Friday of each month
from 7:00 - 9:00 a.m

SPEAK YOUR BUSINESS IN 30 SECONDS OR LESS™

With Ann Convery

Are you leaving money and business on the table because you are not speaking the language of your prospective client or investor?

• "Made $8 Million in 6 months at a Fortune 200 using your system.”
• "I invested a few thousand and made half a million Euros using your
   principles.”
• "Tripled my business.”

Here are three steps of Speak Your Business presented in "Attract More Business in 5 Minutes or Less.”

1. NEUROMARKETING: What’s In It For Me? If your entire conversation (and website
and collateral) is not 100% about THEM, your market, you are losing business.

• 5 Old Brain Rules to Use: WIFM, Street Language, Microstories, Word pictures, Emotion
• 5 Old Brain Secrets to Use: Unhearables, Triggers, Dopamine, Zeigarnick, Results First

2. "HUNT” MODE: Nobody likes to be sold, but everyone loves to buy.

• "HUNT MODE” is the only state in which people will make a move to buy. 
• You can induce this state by addressing underlying feelings in the prospective client.

3. DOLLARIZING: 95% of people who sell don’t dollarize - a costly mistake.

• Dollarizing is speaking your prospect’s language – translating the results of your results into money. Quantifying is translating your results into time. Both induce immediate interest, curiosity and desire.

AVERAGE MESSAGE:

Insurance: We are a specialized insurance brokerage and risk management company. We provide a suite of value-added services to preserve our clients' assets and reduce their long term cost of risk. Our clients include construction, technology, manufacturing and distribution.

DOLLARIZED MESSAGE:

About the Speaker

Known for producing exceptional results for her clients,

Ann Convery

can spot the potholes in sales and marketing language and turn them into gold. Her mission is to show business owners how to deliver their message in a way that is authentic, captivating and massively profitable.

For 17 years Ann honed her skills as an international speaker, seminar leader, trainer and author who has prepared top professionals for Oprah, CNN, 60 Minutes, The Wall Street Journal, and numerous other media outlets.

Ann has delivered over 130 speeches and trainings for corporate and private groups in Barcelona, Madrid, Mexico City, New York, Chicago, Seattle, and California.

Now, Ann enables her clients to generate significant to spectacular business results with her popular program "You're So Brilliant! Why Don't They Buy?"

annc@annconvery.com
www.annconvery.com

RSVP Via E-mail to Jennifer Beever CMC, jenb@newincite.com

 7:00 – 7:30 AM     Arrival and Networking

7:30                        Hot Breakfast Buffet
7:40                        Brief Announcements & Attendee Introductions
8:00                        Program Begins
8:50                        Q&A
9:00                        Adjourn

At The Lakes Golf Clubhouse, 
400 South Sepulveda Blvd. El Segundo, Los Angeles, CA, 90245